Anchors , Endorsements , and Preferences : A Field Experiment

This study investigates how access to political endorsements affects stated preferences for an environmental public good in Switzerland. We developed a contingent valuation survey questionnaire with two valuation questions, the first formulated as a (hypothetical) policy referendum, the second an open-ended WTP question. For the referendum question we solicited endorsements from a range of political parties and relevant interest groups. We then conducted a split-sample mail-survey experiment in which a table listing the endorsements was included with a subsample of the questionnaires. Access to the policy endorsements significantly affected the responses to the open-ended willingness-to-pay question. Resource and Energy Economics, in press Editor: Jason F. Shogren Anchors, Endorsements, and Preferences: A Field Experiment Felix Schläpfer* and Marcel Schmitt Institute of Environmental Sciences, University of Zurich, Switzerland Abstract This study investigates how access to political endorsements affects stated preferences for an environmental public good in Switzerland. We developed a contingent valuation survey questionnaire with two valuation questions, the first formulated as a (hypothetical) policy referendum, the second an open-ended WTP question. For the referendum question we solicited endorsements from a range of political parties and relevant interest groups. We then conducted a split-sample mail-survey experiment in which a table listing the endorsements was included with a subsample of the questionnaires. Access to the policy endorsements significantly affected the responses to the open-ended willingness-to-pay question.This study investigates how access to political endorsements affects stated preferences for an environmental public good in Switzerland. We developed a contingent valuation survey questionnaire with two valuation questions, the first formulated as a (hypothetical) policy referendum, the second an open-ended WTP question. For the referendum question we solicited endorsements from a range of political parties and relevant interest groups. We then conducted a split-sample mail-survey experiment in which a table listing the endorsements was included with a subsample of the questionnaires. Access to the policy endorsements significantly affected the responses to the open-ended willingness-to-pay question. JEL Classification: D70, Q26, Q28